Say the number or say nothing
We would rather show one real result than four round figures nobody can check.
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Terry and Jerry is a strategy led digital marketing agency based in Chennai, built on a simple idea. Attention is not the goal. Enquiries are.
How We Got Here
Most agencies are set up to service brands with a marketing department. A business owner, a centre head or a local service brand does not have one. They have a full calendar, a phone that should ring more, and no time to audit a media plan.
So we work the other way round. We start with the business, not the channel. What are you actually selling, who is it for, and why would they choose you over the place two streets away. Once that is settled, the campaign nearly writes itself.
What We Believe
We would rather show one real result than four round figures nobody can check.
If a first time visitor cannot tell what you do in five seconds, the clever line has failed.
Taking on fewer clients is the only way the same people stay on your account.
If a channel is wrong for your business, you hear it in week two, not month six.
Why Us
We take on a small number of clients at a time. That is not a humble brag, it is the operating constraint that makes the rest of this possible.
Positioning and offer before budget. If the offer is wrong, more spend just loses money faster.
We report on enquiries and cost per enquiry, not impressions. Vanity metrics do not pay salaries.
Work built for your category, not a template with your logo dropped into it.
We do not run your strategy against you for a competitor next month.
The people you meet on the call are the people doing the work. Nothing gets handed off after the pitch.
Who We Work With
Knowing a category well is worth more than knowing ten of them a little. We know what a first time customer reads before booking, and what a parent checks before enrolling.
Treatment led enquiries, seasonal demand, and a customer who compares three providers before booking.
High value treatments that need trust built long before the first appointment is made.
Admission cycles, parent and student decision makers, and a very short window to convert interest.
Membership economics, where retention matters more than the first sign up.
Good businesses that are invisible in search and losing work to whoever ranks above them.
Distribution led businesses that need recall in a defined geography, not a national campaign.
Tell us what you sell and who you sell it to. You will get a straight read on what is leaking and what to fix first, before anyone talks about a retainer.